Content Consulting

 
 

Get to the soul of your brand.

Whether you're launching a new hospitality brand or wish to reinvigorate an established one, my team of experts and I work with you to distill the essence of your brand.

Offering full-service content marketing solutions, we work with you to develop your content strategy in a variety of mediums, from developing strategic website copy to drafting and implementing social media storytelling.

 
 
 

We develop strategic content that inspires connection and impact.

 
 

Website
Copywriting

One & Only Mandarina: First In Conde Nast Traveler

We conduct a strategic analysis of your brand’s ethos, honing in on your unique essence to create content that resonates with you and your desired audience. This service is for you if you already know how many tabs the website will have, and you have a rough idea of the sections within each tab and their associated word counts. We love website copywriting projects with a clear timeline so we’re working together to reach a shared goal.

Content
Planning

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If you already have your brand’s company name set and you know your value proposition, slogan, voice and tone, our content planning services are for you. As an extension of our website copywriting services, we can work with you to translate your brand’s essence into strategic content, which includes creating an editorial strategy to implement across your brand in the form of an in-house content hub such as a blog (this is the core of social strategy, which is the next step!).

Social
Media

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After we work with you to develop your brand’s own editorial-style content hub, you will already have clear and strategic content verticals to best serve your current and prospective clients. The next step is to translate these storylines into social media strategies to use across platforms. This content-first approach allows you to harness and disseminate your brand’s message through a range of mediums, including newsletters and social media.

Media
Strategy

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You have a solid brand. You know who you are, and it’s clear in your messaging across both your website and social channels. You’re eager to share your brand’s latest offerings but you feel confused on how to identify storylines that will appeal to both freelance writers and editors. We admit, navigating the media world can be tricky. That’s why we make it easy by working with you to establish a cohesive public relations strategy that helps you tell your message to the right audiences.

Are you ready?

Are you eager to launch your brand but unsure how to properly convey your unique offer? Or are you confused on how to identify storylines that will appeal to both freelance writers and editors? We admit, navigating the content world can be tricky. That’s why we make it easy by working with you to establish a cohesive and engaging content strategy that helps you clearly articulate your message to the right audience.